Social media has the power to connect strangers, influence decisions, and spark movements among diverse audiences. However, due to its fast-paced and ever-changing nature, social media oscillates between being a friend and a foe to growing businesses. On one hand, social media is one of the best and most effective marketing tools that small businesses have access to. It can reach lots of people in a short amount of time. On the other hand, constantly developing original content that is trending and engaging is often a huge challenge! It’s tough trying to maintain both quality and quantity. Luckily, it is possible to curate content that appeals to each social media platform. The term “curate” is originally from the museum industry and was used to describe people who tracked down particular art exhibits to be displayed in galleries. Today, marketers borrow this term to describe a method of sharing other people’s work in a way that can help you appeal to your followers. That being said, it is not just sharing a bunch of articles via social media and calling it a day. Curating content requires intentionality, purpose, and style.